BRAND IDENTITY + POSITIONING
Specializing in launching new brands, as well as re-branding and elevating existing brands, I look to craft new brand experiences and uncover latent brand equity to develop and extend into new markets and channels of distribution. Partner in all aspects of the creation of brand strategies including brand architecture, positioning, messaging, naming, visual identity systems, consumer brand journey mapping, brand activation + employee brand engagement strategies
BRAND VOICE
Immersed and engaged in the conversations consumers are having today and will be having tomorrow, I look to create a meaningful market distinction within a category. Provide creative support in new business pitches and proposals with a focus on Storytelling: traditional marketing decks to “coffe-table” brand books to 3D pop-up concept spaces.
PRODUCT DEVELOPMENT
Focused on white space opportunities with long-term business goals as well as immediate needs. Identifying product worthy of crossing over into ‘cult status’ territory
PACKAGING
Functional. Desirable. Aspirational. Attainable.
LOGO DESIGN
Typography, Marks + More
CREATIVE DIRECTION
Print, Pattern, Omni-channel Social Content