4th.Fl

Brand. Story. Experience. Design.

DermaFlash: Logo/Identity, Branding and Packaging Design

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Glamsquad: Packaging Design, Naming, Brand Architecture, Content Creative Direction

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GSQ by Glamsquad_Branding, Copy, Creative Direction

GSQ by GLAMSQUAD_Product Packaging

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Victoria Beckham Beauty: Packaging Design, Social Content

Victoria Beckham Beauty: Casting, Photoshoot Creative Direction

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Victoria Beckham for Estée Lauder: Packaging

Victoria Beckham for Estée Lauder: Packaging

Bardot Branding: Logo, Packaging, Branding

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Logo Study for New Body Line

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Armitron Watches 2019 Fall Campaign

Brand Study for Tood Beauty

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Tood Beauty Packaging

Womaness Logo, Branding + Packaging

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Agela Caglia: Brand Strategy, Logo, Packaging Design

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Brand Concept + Packaging Development for Luxury Hair Brand

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Estée Edit: Brand Positioning, Image + Voice, Social Content, Packaging
Brand architecture, positioning, messaging, naming, visual identity systems, consumer brand journey mapping, brand activation + employee brand engagement strategies

Pure Color: Packaging, Visual Imagery, Proposed Advertising, Typography

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ReNutriv: Concept Development + Packaging inspired by original advertising from 1962

ReNutriv Video Mood Board

Mission Statement: Brand Concept, Advertising, Logo Design

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Estée Lauder Holiday Collaboration with Katie Rogers

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Magnetic Me Brand Strategy + Identity + Print Direction

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Website Design, Print Development, Packaging

POM POM Fragrance Logo

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Brand Strategy, Packaging, Logo Exploration

Seasonal Internal Brand Magazine to highlight new product launches, share stories from the archives, and feature tips and tricks from the makeup artists — all shot with an editorial look to excite the field and showcase a new modern visual direction for the brand.

DKNY Pure: Concept Brand Book

DKNY Pure Brand Imagery and Packaging

Pure Color Eyeshadow Concept + Product Development

Modern Muse: Concept Creation + Packaging

OSAIO: Concept Direction + Packaging for Exclusive Asia Skincare Line

Bumble+bumble: Packaging

GAP Individuals: Fragrance Campaign

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Workability Launch Campaign

Aerin Packaging and Brand Concept Development

DKNY Candy Apples Franchise- Concept Development + Packaging

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Henri Bendel: Brand Positioning, Product Development, Packaging

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